Premise: The film follows 16-year-old Austyn Tester, a rising star in the live-broadcast ecosystem who built his following on wide-eyed optimism and teen girl lust, as he tries to escape a dead-end life in rural Tennessee.
What is the American dream, if not to get rich and famous? In 2019, the quickest and easiest way to get rich and famous is to make it big on social media. Such is the subject of Liza Mandelup’s newest documentary, “Jawline”. The film splits its time focusing on two groups of influencers at various stages of success. First there’s Austyn Tester, a 16-year old high school dropout from rural Tennessee who wants to use his good looks, sunny disposition, and rabid online fan-base to “get famous, so then I can change the world.” The second half goes to a group of interchangeable teen boys (we’re never given their ages, but at best, they’re fresh out of high school) living together in an LA home under the iron fist of their manager Michael Weist. Theirs is a tightly regulated lifestyle where any time not spent posting, tweeting, live-streaming, etc. any branded content is met with Michael’s scorn. At one point, an argument ensues about whether or not to open a video with “hey guys”, lest they alienate their non-female fans. Even though it’s not as well done as the Tennessee portions, the LA half of the film mostly serves as a distant warning to Austyn: this is the fate that awaits the rich and famous in 2019. Thankfully, the amount of time spent between the two is more heavily weighted to Austyn and his struggles.Continue reading