Daily Archives: October 17, 2020

HIFF2020: Ben’s Column – Picture Character (2020)

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3.5 stars

Picture Character (2020)

Documentary Feature
Directors: Ian Cheney, Martha Shane
Producers: Ian Cheney, Martha Shane, Jennifer 8. Lee
Executive Producers: Fred Benenson, Peter Friedland
Cast: Rayouf Alhumedhi, Florencia Coelho, Daniela Guini, Carmen Barlow, Francis Mason

Premise: “Picture Character” explores the complex, conflict-prone, and often hilarious world of the creators, lovers, and arbiters of emoji, our world’s newest pictorial language. How do you create a global language on the fly? This film charts the evolution of emojis, and investigates what they may reveal about our increasingly technological world.

It’s hard to imagine modern daily conversations without the ever-present emoji. What emerged after the technological takeover of smartphones as a way to express a wide variety of emotions in a simplistic manner quickly spread outside our phones and became inescapable. Socks, pillows, Happy Meal toys, and bumper stickers are only a sliver of the countless products available that have cashed in on the emoji craze in recent years, with no end in sight. Emojis have largely been viewed as a force for good in the world (we can now order pizza with one simple pizza emoji sent via text message). The “face with tears of joy” emoji was named as Oxford Dictionary’s Word of the Year in 2015. They’ve even withstood the release of The Emoji Movie in 2017.

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